Connecting a sophisticated fashion brand and an iconic hotel
“After Diane Von Furstenberg invented the wrap dress design in the 70’s, everyone at Studio 54 either already wore it or wanted to be seen in it. As everything in fashion goes in cycles, we now have the possibility to do the dress our way, the cool way, into a modern but classic piece that works for every occasion and with everybody type”
, Mohlander envisions.
That is, Residus is set to make something essential and exciting out of a product that has been there for a long time, as with the Radisson Collection Hotel, Strand Stockholm. Both of these journeys are based on real needs and experiences. Unfortunately also, both journeys are painfully extensive.
“Launching a fashion brand is a long journey. It takes time to work with design and production set up. We demand the same environmentally and socially stand-taking values from all companies and people working with us.”
Showing the collection pieces at Radisson Collection Hotel, Strand Stockholm’s showroom is only one step of the journey. “We are having a busy summer ahead of us, focusing solely on the Residus web shop and brand launch!”
Inspired by women of every kind
“My business began around a kitchen table, inviting friends to present their favorite dresses in life. In addition to asking women, what do you like in a dress, I often get out of my apartment to people watch and get inspired by different outfit choices.”
Mohlander stories. Hotel lobbies and street cafes are especially good places for this activity.
“I have always been a curious doer who loves to innovate and be creative. In order for me to do 100% the way I am thinking, I decided to start my own company.”
Mohlander explains. Founding Residus was greatly influenced by her previous work experience in the fashion industry.
Working with different Scandinavian brands such as Filippa K
she learned the importance of both sustainability and empowering women. Mohlander goes back with the Strand hotel’s General Manager Eva Kalling-Hansson in the “I Am Woman” – project by the UN Women
A journey of vision and passion
Experimenting with fashion and fabrics started years ago with Mohlander’s mother’s sewing machine and old pillowcases. Her hunger to see the world shows in her frequent travels, times lived abroad and education in tourism and business management.
At one point she decided to take a leap of pursuing a career in fashion, although not having studied the subject. As she found out, having learned intercultural communication, business English and law came quite handy working in international fashion companies.
In fashion she found her passion and is now recommending others to find theirs too. “If you feel passion in your work, you can go as far as you want. That means you are committed and automatically do a great job. As long as life is inspiring and fun, you do something good.”