An audacious vision, Koolhaas’ concept pays homage to the labyrinthine layouts of the traditional souk, whilst ripping apart the rulebook authored by today’s homogenous shopping malls. Divided by partitions, and with openings onto a series of galleries, customers will be able to move fluidly through light-filled spaces – browsing a diverse assortment of products and collections seamlessly.
A dynamic and stimulating environment will be created with an exacting mix of curated stores and luxury brand boutiques – further enhanced by a changing cultural calendar of exhibitions and events.
A stage for players of international repute, the Exhibition Hall will also support a host of promising homegrown talents in the fields of fashion, art and design. It’s all part of an inspired vision: to establish a contemporary public forum that reignites the long-standing connections between culture and commerce in the capital.
The 9,400 m2 Exhibition Hall is sure to become a destination draw – not only for its revolutionary designs and world-class luxury shopping experience, but also as an outstanding example of the region’s flourishing creativity.