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Where grand arcades and flag-festooned thoroughfares link palatial parks to Neo-Palladian squares, join society in its glittering prime. The pinnacle of London’s vertiginous high-life, Mayfair takes the delights of a global cultural capital to new-reached heights.

Stylish and sophisticated – like the protagonist of its most glamourous district, The May Fair Hotel

Born of the city’s annual springtime festivities and shaped by generations of aristocracy, Mayfair’s allure is one of passion tempered by prestige. And today, its unique character is adored as much for that original spirit of flair and revelry as for the exterior of elegance and opulence it underlies.

Exceptional, even amongst the world’s most exclusive addresses, Mayfair holds a leading position in the capital’s cultural vanguard. Host to an unrivalled concentration of historic art galleries and private members’ clubs, its hallowed institutions remain fertile ground for like-minds to convene and for ideas to breed. Indeed, almost as much artistry can be found in the bold design and haute cuisine of its vibrant restaurants as in the impressive lots of its storied auction houses.
Here, shopping excursions take place on another plane. Spoilt for choice, visitors can trade sartorial tailoring on Savile Row and Jermyn Street for the exquisite ateliers of The Royal and Burlington Arcades. From the fluttering ensigns of Bond Street and Piccadilly, announcing the most impressive flagships of Luxury’s glamorous canon; to the world of exciting boutiques, familiar to those in-the-know… By day, discover an effervescent atmosphere, of streets awash with the bright and the avid.
At night, Mayfair is rightly synonymous with London’s most decadent social scenes. Whilst the exploits of its famous (and infamous) cocktail bars may steal the headlines, the luxurious wine bars, elegant lounges and quintessential pubs – which nestle in Mayfair’s many intimate mews – offer retreats of understated refinement. With the exuberant charms of neighbouring Soho and The West End in striking distance, no two evenings need ever feel the same.
In the heart of central London, where impeccable taste shares a stage with the progressive and provocative, find a world of cultural splendour at your doorstep…

Theatreland’s architectural highlights

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Mayfair’s art gems

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Playing the arcades

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Mayfair’s best cocktail bars

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