Even if it holds the title of the longest pedestrian shopping area in Europe, shopping in Stroget is a restful experience and a popular attraction for both tourists and locals. Curving through the oldest parts of the city, the street is flanked by attractions such as Tivoli Gardens and Rundetaarn (the Round Tower). The Royal Danish Theater can be found at the east end of Strøget at Kongens Nytorv which leads onto the Nyhavn area with its colorful buildings and restaurants - the perfect place to re-fuel after a day of shopping.
International favorites and Danish classics
Budget-conscious shoppers should start at the Radhuspladsen end of Strøget and walk east towards Amagertorv where high street brand favorites like H&M and Zara can be found. Moving towards Kongens Nytorv the shops evolve into exclusive international brand offerings such as Mulberry and Hermès. Here you’ll also find the popular Stilleben shop, selling handpicked ceramics, textiles, prints and accessories, all with a flair of Nordic design. For Danish fashion look no further than the Magasin Du Nord department store, offering brands like Georg Jensen, Malene Birger and Mads Nørgaard.
Whether you’re in the area for your dose of window shopping or if you’re out looking for Danish treats, there’s something for everyone in this bustling area. Don’t miss out on the popular Lego shop, a nostalgia trip for adults and a fun way to spend time exploring new toys for the kids. If you are feeling especially adventurous, then why not stop by the Guinness World Records Museum located by Kongens Nytorv.
When it’s time for a time-out
Strøget is a wonderful place to soak up the relaxed atmosphere of Copenhagen. The stylish architecture offers great photo opportunities, and there are many chances to catch the city's skyline peeking between the buildings. After having spent any amount of time in central Copenhagen you will surely have noticed the fashionable locals that walk past. The many cafés and restaurants along Strøget prove great places to sit and watch the fashionistas, buskers, tourists and locals pass by. An absolute classic is the Art Nouveau gem Café Norden, famous for their brunch this café overlooks the Storkespringvandet fountain.
All fans of Scandinavian design should stay at the Radisson Collection Hotel, Royal Copenhagen, a short walk from the Strøget shopping precinct. This modern hotel has 260 hotel rooms and suites to choose from, all designed by Danish architect Arne Jacobsen.